Updated: Apr 28
This topic was triggered by several requests from our clients, stating that other agencies and tech companies were trying to sell them the solution a as a service for the iOS 14.5 matter. We believe that this should be free as it does not require any talent or technical expertise to solve it and prepare for the change.
So, If you are not aware. Apple’s policy will prohibit certain data collection and sharing unless people opt into tracking on iOS 14 devices via the prompt.
It is likely expected to see the final version of iOS 14.5 sometime in April or May 2021
So before, when apple users, either on mobile devices, laptops or desktop computers, they could navigate without any interruptions from data collection prompt messages. However now, if you have anything installed on your app or website related to Facebook, such as pixel, Facebook login, Facebook shops or other tracking integration tools or code, apple will have to show the prompt message for the users
This is why one of the main actions you can take now is to ensure your domain is verified within Facebook’s Business Manager. Domain verification is claiming ownership of your domain. This ‘ownership allows you to control your domain name and defend it from misuse, your links and other content will always stay safe and can not be used without your knowledge. This way your domain will never be blacklisted or blocked on certain apps and platforms.
Learn how to verify your domain on Facebook Ads manager
So what is the downsize of new policy of iOS 14.5?
As more people opt out of tracking on iOS 14 devices, ads personalization and performance reporting will be limited for both app and web conversion events. This means that you will not have essential data or trustworthy data to retarget with ads, or deliver your content to people who are actually interested in your products or services.
What are the available solutions and actions to take in order to be prepared for the iOS 14.5 update?
1. Just stop targeting apple users with Facebook ads
This is the safest and more efficient way in case your business rely a lot on traffic and conversions from Ads. And use apple advertising platform to deliver your ads to apple users.
Now would this be the best solution?
That will depend majorly on your budget and the amount of time you want to put into creating campaigns.
You can do this easily if you are using Facebook in your business in any situation, a page, app, Facebook login, … etc
After the official release of apple update, Facebook will initially configure the conversion events we believe are the most relevant to your business based on your activity.
Learn how to configure the conversion events on Facebook Ads manager
3. Use google analytics data to monitor and verify your Facebook data
This will be the most effective way to keep the integrity of your targeting, but it is the most time consuming. Not difficult technicality wise, but you will need to spend some time comparing data and alter it on Facebook so it can always stay close to the one on Google analytics.
App Tracking Transparency lets you control which apps are allowed to track your activity across other companies’ apps and websites.